Visual Storytelling…

NOBULL CROSSFIT GAMES BTS
CREATIVE DIRECTION & EXECUTION

Created a launch video and all other assets to launch the new and completely innovate 360 IQ hat press used by the NFL, NHL, MLB and MLS through their arenas and also Fanatics.

PRIMITIV PERFORMANCE
2023-2024 *(lower res for website to run smoother)

Created a well-crafted series of engaging videos for Calvin Johnson and Rob Sims' PRIMITIV brand, aimed at effectively gaining digital and social traction within the highly competitive cannabis industry. All aspects of production were meticulously managed and executed by me in a quick turn fashion to meet tight deadlines and ensure timely delivery.

Also produced all custom apparel for PRIMITIV rebrand which included hats, hoodies, shirts, custom basketball jerseys and football jerseys.

MIAMI HEAT JERSEY LAB - NEW JERSEY LAUNCH EXPERIENCE
FROM CONCEPT TO LAUNCH

I was tasked with helping the Miami Heat develop a unique experience to launch their latest jersey, which offers full customer customization—an NBA first.

To bring this to life, I designed and developed a two-story exhibit, creating detailed 3D models to meet all building requirements and specifications. I also managed third-party vendors throughout the development process, ensuring seamless execution.

Additionally, I designed and produced all final stickers and large-format graphics used in the exhibit. On launch night, I filmed the event, providing content for the Miami Heat’s social media and internal channels to capture the excitement and engagement surrounding the release.

SOCIAL & DIGITAL DESIGN WORK

MORE EXPERIENTIAL DESIGN WORK